5 Ways to Prepare your Hotel for the Busy Summer Season

With the summer just around the corner, hoteliers and B&B owners are naturally investing their spare time into preparation for the season ahead. If your occupancy levels are loaded towards the summer months, then the chances are that you’ll be crossing your fingers and hoping for a busy season filled with booked rooms and restaurant reservations to boot.

Below, we’ve put together five simple ways to prepare your hotel for the summer so that you not only deliver great service to your customers but also deliver a return on your investment.

Ensure your rooms are up to scratch

It sounds obvious, but it’s important to mention nonetheless. Take a good look through your rooms and make sure they’re ready for the summer season. Scuffed walls should be touched up as soon as possible, and any loose fixtures and fittings should be tightened to avoid further damage. We’re not saying you should redecorate every room, but freshening up tired bedrooms before the busy season will ensure you give off the right first impression and reduce the chances of complaints or negative reviews when those guests check out.

Advertise seasonal offers

You’re probably planning some seasonal offers to add value to the average guest’s room bill, whether that’s summer cocktails, a package that includes an evening meal, or an evening entertainment program. Start advertising those offers as soon as possible, as families and couples typically book their summer breaks months in advance. If you’re struggling to fill your rooms at the last minute, then offering discounts or putting packages on sites like Groupon is a good way to ensure you’ll be busy, even if you do take a hit on your average room rate.

Hire another pair of hands

Ensure both your housekeeping team and restaurant team is well equipped for the summer season, and remember that last-minute bookings and off-the-street restaurant diners should also be taken into consideration. We recommend working with a chef recruitment agency to help you find either temporary or permanent staffers to add to your team – not only will you be able to choose from a wide range of experienced chefs, but you’ll be able to hand over the recruitment process to an expert company, rather than adding something else to your list.

Optimise your working processes

When was the last time you reviewed your current working processes, ranging from staffing to room cleaning rotas? Before the busy season kicks off, take a look at areas where you could make improvements, and consider rolling out new rules, regulations, and rotas that will increase your efficiency, saving time, money, and increasing the performance of your team.

Think about retention

Finally, don’t forget about retention, and thinking of ways to encourage guests to return to your hotel after the summer season is over. At least some of your guests will be visiting for the first time, so how can you persuade them to book again? Go above and beyond, promote ‘early bird return’ discount coupons, and incentivise reviews for your hotel on Google and TripAdvisor to spread the word about their experiences. And if guests aren’t happy, listen to their feedback and find out why – if you don’t, they’ll likely never return to your establishment.

Whatever you’ve got planned for the summer, remember to go all out to impress guests and build life-long customers. Finally, we wish you the very best of luck for the season ahead!

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With the summer just around the corner, hoteliers and B&B owners are naturally investing their spare time into preparation for the season ahead. If your occupancy levels are loaded towards the summer months, then the chances are that you’ll be crossing your fingers and hoping for a busy season filled with booked rooms and restaurant reservations to boot.

Below, we’ve put together five simple ways to prepare your hotel for the summer so that you not only deliver great service to your customers but also deliver a return on your investment.

Ensure your rooms are up to scratch

It sounds obvious, but it’s important to mention nonetheless. Take a good look through your rooms and make sure they’re ready for the summer season. Scuffed walls should be touched up as soon as possible, and any loose fixtures and fittings should be tightened to avoid further damage. We’re not saying you should redecorate every room, but freshening up tired bedrooms before the busy season will ensure you give off the right first impression and reduce the chances of complaints or negative reviews when those guests check out.

Advertise seasonal offers

You’re probably planning some seasonal offers to add value to the average guest’s room bill, whether that’s summer cocktails, a package that includes an evening meal, or an evening entertainment program. Start advertising those offers as soon as possible, as families and couples typically book their summer breaks months in advance. If you’re struggling to fill your rooms at the last minute, then offering discounts or putting packages on sites like Groupon is a good way to ensure you’ll be busy, even if you do take a hit on your average room rate.

Hire another pair of hands

Ensure both your housekeeping team and restaurant team is well equipped for the summer season, and remember that last-minute bookings and off-the-street restaurant diners should also be taken into consideration. We recommend working with a chef recruitment agency to help you find either temporary or permanent staffers to add to your team – not only will you be able to choose from a wide range of experienced chefs, but you’ll be able to hand over the recruitment process to an expert company, rather than adding something else to your list.

Optimise your working processes

When was the last time you reviewed your current working processes, ranging from staffing to room cleaning rotas? Before the busy season kicks off, take a look at areas where you could make improvements, and consider rolling out new rules, regulations, and rotas that will increase your efficiency, saving time, money, and increasing the performance of your team.

Think about retention

Finally, don’t forget about retention, and thinking of ways to encourage guests to return to your hotel after the summer season is over. At least some of your guests will be visiting for the first time, so how can you persuade them to book again? Go above and beyond, promote ‘early bird return’ discount coupons, and incentivise reviews for your hotel on Google and TripAdvisor to spread the word about their experiences. And if guests aren’t happy, listen to their feedback and find out why – if you don’t, they’ll likely never return to your establishment.

Whatever you’ve got planned for the summer, remember to go all out to impress guests and build life-long customers. Finally, we wish you the very best of luck for the season ahead!

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